Sydney's New Year's Eve fireworks display is the world's biggest and most technologically advanced - now we're looking for a new creative team to make the celebrations even better.
This is a great opportunity for creative talents to make their mark on Australia's biggest public event.
This powerhouse of an event generates about $156 million for the local economy, draws bigger crowds than Paris, London or New York celebrations, and creates enormous overseas and national media exposure.
Expressions of interest are now open for companies or individuals to provide creative services for the City's biggest annual event for the next three year cycle, from 2014 to 2016.
The creative service provider's responsibilities include engaging an annual Creative Ambassador (which has previously included Kylie Minogue and Marc Newson), creating a musical soundtrack for the two fireworks displays, all event art designs, as well as developing the annual theme, logo and Bridge Effect.
Fireworks Director Fortunato Foti will continue to provide stunning new pyrotechnics for the event after winning the tender last year to be the City's pyrotechnics supplier.
The City of Sydney has been producing Sydney's NYE since 1998 and every three years appoints a new creative director to reinvigorate the event and ensure Sydney New Year's Eve is watched and enjoyed the world over.
In 2011, the City went to tender for an entire creative team and following a competitive tender process, Imagination Australia was appointed to provide creative for the event from 2011-13.