Oxford Street has plenty going for it - creative businesses, art schools and universities, cafes, cinemas, bookstores, secret gardens in the Reservoir, Saturday markets and glamorous day spas.
The City has invested more than $45 million on more than 50 individual projects to improve Oxford Street over the last six years, including upgrading footpaths, installing new lighting and providing new seating and landscaping.
To encourage the growing creative industry and a more vibrant day time economy we provided our own properties as affordable work spaces to over 150 artists and creative entrepreneurs.
Around 40 per cent of these tenants turned over between $5,000 and $25,000 in the last quarter with one reported turnover of over $100,000.
These tenants are eating and shopping locally and since the program began they've spent about $1 million on local goods and services and attracted over 45,000 visitors to Oxford Street.
The City is now working with Woollahra Council, business groups, property owners and traders on a new activation strategy for the famous strip.
Last week, Channel 10 News ran a fantastic story about the revival of Oxford Street. If you missed it, here's the link http://tenplay.com.au/news/sydney/2014/9/9/back-in-business