Visual merchandising students from TAFE Ultimo have created bright and attention grabbing window displays for Redfern shops as part of a new City project.
The pilot project opened along Redfern and Regent Streets last week, with 14 student/retailer partnerships formed to create new window displays and promotional campaigns.
This evening I will announce winning window displays at the Longroom Community Centre at Redfern Park.
The partnerships give retailers the benefit of the students' visual merchandising skills, while the students get an invaluable opportunity to work with real clients in a real commercial environment. The improvements along Redfern and Regent Streets will benefit the whole community.
The window displays were installed on 1 May for three to four weeks. Sydney Corporate Park is offering $6,200 in prize money to students for the most innovative window displays.
This project follows the successful matching grant program, with Roll Up Redfern, to remove shutters along Redfern and Regent Streets.